About LAB SERIES
It’s time to INVENT YOURSELF with wellness and self-care as the catalyst! A total brand overhaul and reset (from brand positioning to packaging and product offering), we positioned LAB SERIES as the modern go-to for men’s skincare, where everyone can embrace looking good. Male consumers have traditionally been spoken to in conventional fill-out-the-form/boxes to check such as “masculine”, “for men”, “male”, but a new generation of multiracial, nonbinary and intergenerational individuals are rising up and celebrating the beautiful complexities and nuances of who they are and what they are accomplishing, without strict definitions. The creative was developed to amplify this through a SERIES of modern and multi-faceted individuals using what was created in the LAB to embrace constant invention in the self. Stunning new packaging designs were created to increase desirability, fit in with a higher sense of design and let’s admit it… EVERYONE wants to have beautiful design to live in their bathrooms!
- Client LAB SERIES - Estée Lauder
- SVP of Global Creative Klitos Teklos
- Creative Ludique
- Beauty Photographer/Director Billy Kidd
- Product Photographer/Director Vera Comploj
- Director of Photography Rob Kassabian
- Stylist Grant Woolhead
- Grooming Benjamin Parker Thigpen
- Set Design Todd Wiggins
- Producer Ghibli Media / Sabine Manas